Crack Rocks!

I couldnt resist publishing this email exchange copied to my office. The author is an highly respected principal at out firm, internationally known, with a variety of expertise in many different disciplines of structural engineering.

I have replaced all the names of EMPLOYEES with members of the 1986 NY YANKEES.

From: STEINBRENNER, GEORGE
Sent: Friday, February 09, 2007 9:43 AM
To: staff
Subject: YANKEES Rocks in New Haven

All
Please check this article about our project New
Haven:

+------------------------------------------------------------------------+

+ As featured in the on-line version of New Haven
Register.
+
Web Address: http://www.nhregister.com/site/News.cfm?brd=1281

+------------------------------------------------------------------------+

This
article is the result of the efforts of the Marketing group,
specifically, DALE BERRA. Of course, the project team (NIEKRO, RANDOLPH, PAGLIARULO, HENDERSON, RIGHETTI, and JOHN) is the brain trust that made this great YANKEES success possible.

The article is fairly accurate.
If you read it carefully,
you might notice several solid engineering
underpinnings. I intend to elaborate
on those, and other, technical aspects
of this one of a kind project in the
coming weeks. We already received
invitations to write about the project from
more than one national entity!

Meanwhile, please distribute it
around to family, friends and
clients, it should make all of us at YANKEES very
proud.

Best
regards.

GEORGE

.......
GEORGE STEINBRENNER, Ph.D.,
P.E., F.A.E.I.
Principal
NY YANKEES

Its amazing that the context of the article never supplied or even aluded to in the email. There are discussions about "technical aspects", "one of a kind project", and "invitations to write about this project nationally". When you get through the link you find a front page which describes among other things, teachers commendations, zoning resolutions, and recent criminal activity. Here is the response from another of out principals.

Which one:

2nd-grader faces drug charge???

LOU
PINELLA,
PE
Principal:
NY YANKEES

Hmmm. Well, he did title his original email "Rocks" too?

Yes. Thats right. MY firm has widened our expertise ( through its "BRAIN TRUST" ) into distributing crack through 7 year olds in New Haven. Our marketing department is in total support of this effort and is focused on eventually bringing this "diversification". There are some at our company -- i have to say including me --who are against this new strategy. There are a variety of reasons including scalibility and cash flow problems but mostly, we feel 7-year olds are already hardened by the marketting ploys of disney, coke, and mcdonalds and wont embrace another corporate giant. We dont feel they are at a right age to accept our "branding" efforts in this new venture. Some have suggested we need to get them before they are hardened by society, maybe pre-natal.


Here is the correct link

http://www.nhregister.com/site/index.cfm?newsid=17824240&BRD=1281&PAG=461&dept_id=517515&rfi=8